Pristine Classical's Fifth Birthday

The Pristine Catalogue, 02/05:

Bach: The Well-Tempered Clavier
Beethoven: 'Emperor' Concerto,
'Kreutzer' Sonata

Bizet: Air de la Fleur (Carmen)
Debussy: Prélude à l'après-midi d'un Faune
Dowland: Flow My Tears
Elgar: Symphony No.1
Mozart: Quartet No. 18 in A,"Drum"
Purcell:
Two Catches
Schubert: Quartet "Death & The Maiden", Quartettsatz
Schumann: Violin Concerto
Strauss: Die Fledermaus
Tchaikovsky: Violin Concerto
Jean Sablon: Sur le Pont d'Avignon
Pinetop Smith: Pinetop's Boogie-Woogie, Pinetop's Blues

5 years

 

Pristine Classical, 2005-2010:

A quick look back...

 

"The results engineer Andrew Rose has achieved in remastering said material are little short of remarkable... This CD is urgently recommended."
- Review in Fanfare, March/April 2010, on Stokowski's Tchaikovsky 5th etc.

 

It's hard to comprehend just how much has changed in the world of online music since the beginning of 2005, and yet five years later we still read "this CD is urgently recommended" rather than "this download is urgently recommended". We may have some way to go before that happens, but in the meantime, let me take you back half a decade to a very different online world...

PASC006Back then, buying classical music downloads online was almost impossible. There were no classical music companies offering downloads, and even major services like eMusic were yet to launch here in Europe. A couple of weeks after our launch an unknown start-up company in California bought the domain name "www.youtube.com", which you may since have heard of. Seven months before we opened for business, Apple opened its iTunes stores for web customers in the UK, France and Germany, its first foray outside of the US. Rather fittingly, our own first customer was based in Norway - he bought our first download (Holsts' Planets Suite) more than two months before iTunes opened for business in his own country, and is still a regular here at Pristine Classical - thank you Tore!

In many ways we were lucky to be in there at the beginning of what is still very much an ongoing move online. When James Jolly, the then editor of Gramophone magazine, started a downloads column in their June 2005 issue, there really wasn't a great deal to write about for UK music lovers. Chandos had just launched their downloads site, a few weeks after us, and there was of course iTunes. Our tiny website got not just equal but top billing in that first column:

 

"I sampled the company's wares in a free download (from pristineaudiodirect.com) of the third movement (Allegro vivacissimo) of the 1937 HMV recording of the Tchaikovsky Violin Concerto with Jascha Heifetz and the LPO under John Barbirolli. The playing has tremendous energy and the sound quite wonderful immediacy (with very little hiss); I soon forgot that was a 68-year-old performance...."
- "Downloading Music from the Ether", Gramophone, June 2005

 

Alas we're still not in the same league as iTunes, who sold their billionth song download in 2006, and achievement I doubt we'll ever see. Then again, we're in the business of selling albums, not songs, and passed the 10,000 downloads mark some time over the last 12 months, we think - which must at least equate to 100,000 or so of Apple's songs. Not bad in a tiny niche market such as ours.

Along the way we've removed a lot of clicks and crackles and made a lot of friends. Special mention should go to Peter Harrison, Dr. John Duffy and Mark Obert-Thorn, all of whom have contributed many hours of music to our catalogue, as well as the many people around the world who've sent recordings for consideration, books for information, and of course e-mails for encouragement (well, most of them, anyway!), not to mention the dedicated music reviewers who occasionally find the real gems amongst our output:

 

"The feast courtesy of excellent restoration, this disc moves early into the Best of the Year recommendations.... The Flonzaley Quartet (1902-1929) stands out as a true inspiration"
- Audiophile Audition on Mark Obert-Thorn's recent Flonzaley Quartet issue for Pristine

 

PACO039As I write this we're about to launch another new double-CD length release (left), the 39th in our Vocal category. Our Orchestral section passed the 210 mark last week, the Chamber Music section is heading inexorably towards 70, and the Keyboard section (which excludes Concertos, listed under Orchestral Music) now sits in the mid-30s.

We've embraced Jazz and Blues - our issue of Miles Davis' Kind of Blue will certainly be one of the best-sellers of 2010, and our 2007 release of the blues recordings of Robert Johnson likewise is one of our all-time best sellers. Meanwhile we've delved into the earliest days of scratchy blues recordings and gained something of a reputation in the Blues community for working magic on some of the most difficult and precious recordings this genre has to offer.

From an admittedly shaky start Pristine Classical has always stood on its own two feet - there was no start-up investment fund, no business loan and no credit card. We're still here - and flourishing - because we've managed to produce something people want, and have reinvested our profits in the business. We're still a small company, with three staff and a couple of freelance contributors, but we hope we can continue to grow as we have over the past five years and enjoy more success - and discover more great music of course - in the months and years to come.

Thank you for your interest and support! - Andrew Rose, Pristine Classical

 

 

 

Our free 5th Birthday Prize Draw

 

My Book 1TBHere's your chance to win a €1200 prize! We're giving away a fabulous 1000GB Pristine Audio Digital Music Collection (right) - it's a 1TB external USB hard drive containing all our recordings in FLAC format - you can read all about it here. The winner of our prize draw will get the drive shipped directly to them, anywhere in the world.

We also have 50 downloads to give away! Each winner will be free to choose a single download in any format from any of the pages on our website - MP3, 16-bit FLAC, Ambient Stereo FLAC or 24-bit FLAC. You choose, let us know, and we'll set up the download for you!

 

How to Enter

There are two ways to enter:

  1. Automatic entry: Purchase anything from Pristine Classical's website between Friday 29th January 2010 and Friday 5th February 2010 and your e-mail address will be automatically added to our draw. You get one entry for each transaction made during this period.

  2. No purchase necessary: Send a postcard - the more picturesque from wherever you live the better, as we're looking forward to seeing these - to SARL Pristine Audio, Le Bourg, 24610 St. Méard de Gurçon, France, with your name, postal address and e-mail address on it, postmarked before or on 5th February 2010. One entry per postcard!

To allow plenty of time for postcards to get here, we'll draw the names out of the Pristine hat on 3rd March, 2010, the fifth anniversary of our first sale. Winners will then be contacted by e-mail, so you must include an e-mail address on postcards. There is no limit to the number of times you can enter the draw.

The winner of the PADMC drive will be contacted and arrangements made for shipping (at our expense). There is no cash, CD, download or other alternative to this prize. If it is unwanted it will be offered to the next name drawn until claimed.

Downloads winners - who may win more than one prize - will be asked to nominate their choice(s). All releases are eligible for choice, regardless of length, with the exclusion of our Jazz "Box Set" and Blues "Box Set" downloads. There is no cash alternative, however downloads can be 'converted' to CDs if you prefer.

Convert downloads to CDs: Our competition prizes are for downloads, however we can offer a CD alternative upon payment of the price difference between the 16-bit FLAC price and the CD price of any release, including double and multiple CD issues where applicable, in order to cover the additional costs of manufacture and postage.

Times and dates to qualify for entry will be based upon PayPal's standard time - all PayPal transactions which are registered by them on or after 29th January 2010 and on or before 5th February 2010 will be eligible for free entry. Postcard entries must show a date stamp indicated posting on or before 5th February 2010. Closing date for receipt of postcards is 2nd March 2010.

All prizes must be claimed within one week of notification. No late claims will be accepted.

 

GOOD LUCK!

 

 

 

 

 

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